The Email Marketing Coordinator is responsible for supporting the overall strategic vision for the Orvis email marketing efforts. Responsibilities include email execution, reporting and cross-departmental coordination. This individual will work with the team to activate email program strategies and grow in the role to expand responsibilities in support of email programs.The successful candidate is the individual who strives to continuously innovate, drives for the best-in-class customer experience, and is a data-oriented optimizer. This individual will collaboratively work with internal & external partners on our 1 & 3-year marketing roadmap.This position offers strong experience in email marketing, digital strategy, marketing project management, digital design strategy and analysis, customer lifecycle marketing, as well as strong partnership for internal merchandising, brand marketing and consumer insights clientele.We firmly believe that the only way for Orvis to achieve its vision, is to have a company culture that is supportive and inspires the individuals who will get us there. Our associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers expectations.The Orvis Company and our associates are committed to giving back to our communities and protecting nature. We invite and inspire associates to connect with the adventure and wonder of the outdoor world.Come join us in a life outdoors. We believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities.Who you will be working with:This position reports directly into the Sr. Marketing Manager, Email Strategy & Innovation.There will be regular interaction with the Web Merchandising team, Business Intelligence, Circulation & Catalog team, Brand Marketing Team, Consumer Insights Team, Web Design, and external strategic partners.This position is based in our Home Office in Sunderland, Vermont. Our Vermont location isa dog-friendly office, so you may have a few 4-legged office mates as well. Orvis Dogs at WorkWhat you will be working on:Execute, maintain and develop email marketing reportingMaintain email marketing trackingUpdate & Administer the email marketing scheduleCoordinate the content library executionMaintain and update email marketing automationsSetup and coordinate daily personalized emailsFocused on growing the active email file and active email buyersStay current with best practices, strategies, and industry standards related to email and omni-channel marketingHow we will measure success:Promotional email effectiveness in supporting strategic campaign initiativesTriggered email experiences in driving continued engagement and salesEmail file health and omni-channel gross profit impactSkills that will be critical in this role:Enthusiastic self-starter who is comfortable working independently and as part of a teamAbility to effectively build relationships with other functional areas in the organizationWell organizedConstantly CuriousAlignment and support of the company core valuesQualifications we are looking for:Prior experience with an Email Service Provide (ESP) is preferred, experience with Salesforce Marketing Cloud is a bonusExperience using measurements to inform channel optimizationCustomer centric and customer experience obsessedStrong communication skillsFluency in Microsoft Office Excel, Powerpoint, OutlookAbility to grow professionally as the business growsExperience in a Consumer Direct retail environment a plusAbout OrvisIn 1856, Charles F. Orvis founded the Orvis Company in Manchester, Vermont, building superior fly-fishing equipment, and priding himself on unmatched customer satisfaction & service. Today, our mission is to inspire the world to love the adventure and wonder in nature. At our core, we are a fly-fishing and wingshooting brand, inspired by nature, driven by curiosity, and fulfilled by adventure and an ethic of conservation. Our passion for designing best-in-class fly-fishing tackle, gear, and performance hunting apparel has inspired our wide assortment of mens and womens sportswear, innovative dog beds & accessories, luggage, gifts and travel productall built with a quality that makes us proud to own & give. Every product or service we offer is backed by superior customer service and a 100% guarantee of satisfaction.Privately owned by the Perkins family since 1965, Orvis is headquartered in the Green Mountains of Southwestern Vermont with major operations in Roanoke, Virginia and the United Kingdom. Orvis is an international, multi-channel retailer with approximately 1,700 employees. Our award-winning website, orvis.com, offers more than 5,000 products with 34 million visits/year. The company mails more than 48 catalog editions each year with a total annual circulation in excess of 57 million. As of 2019, Orvis runs over 74 retail stores and 8 outlets in the US, and 18 retail stores in the UK. Our wholesale division services more than 500 independent dealers worldwide. The Orvis blog (orvis.com/news) offers a wide variety of editorial and educational content to more than 2.5 million visitors per year, with extensive articles and videos about fly fishing, wingshooting, dogs, conservation, and more. Our Learning Center (howtoflyfish.orvis.com) provides the most comprehensive collection of online videos and resources devoted to fly-fishing education, while the Orvis-endorsed network of lodges, outfitters, and guides deliver exceptional sporting and eco-travel experiences across the United States and the world.At Orvis, weve fostered a supportive company culture that inspires every associate to aim for great things, where they fully engage to help the company meet its goal of exceptional product development & customer service. Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K with a company match, generous Associate Discounts, and other excellent benefits. Orvis strives to have a workplace where associates will come to work every day being fully engaged in helping the company meet its goal of exceptional customer service while producing profits necessary to be successful long-term
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